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EU AI Act: How Revivra labels AI-generated content
Revivra team ·
From 2 August 2026, the transparency obligations in Article 50 of the EU AI Act apply. Providers of AI systems must then ensure that AI-generated images, video, audio and text are marked in a machine-readable format and can be recognised as artificially generated. Revivra now does this automatically.
What Revivra does in practice
- AI images carry a machine-readable label. Every image that Revivra has generated or edited with AI contains IPTC metadata in the “DigitalSourceType” field. Press agencies and platforms use the same standard to describe where images come from. Your own, unaltered photos stay unmarked.
- If a website uses AI images, a corresponding notice appears in the footer. It is derived from the images actually used on the website, so it can neither be forgotten nor claim more than is true.
- Every page contains a machine-readable statement that its text was created with AI assistance.
The labelling applies to every new generation and every rebuild of a website. You do not need to configure anything.
Does this also affect Swiss companies?
The AI Act is EU law. It can nevertheless matter for companies outside the EU, for example when their website is aimed at customers in the EU. Many Swiss SMEs have customers in Germany, Austria, France or Italy. Clear labelling does no harm in any case.
Why transparency makes sense
Visitors want to know whether the photo on a website shows a real project or an AI illustration. Being open about it builds trust. This applies especially to businesses that rely on personal recommendations. Revivra takes this work off your hands, so the labelling never depends on whether someone remembered it.
This article gives an overview and is not legal advice.